On the 25th of February, ICU and QUTOOF organized an awareness day for Jordanian Small and Medium Entreprises (SMEs). The activity is one of the initiatives of the project GREENSTEP- GREEN Skills developmenT and Entrepreneurship support to Promote the green transition of economies in Tunisia, Lebanon and Jordan.
The project, funded by The Union for the Mediterranean (UfM), has the challenging objective of contributing to the green transition of the economies in Tunisia, Lebanon, and Jordan.
The overall objective will be achieved by fostering the employment and entrepreneurship-friendly environment in relevant sectors related to the green economy transition, particularly in waste management, tourism, energy, and agriculture, especially for young people and women, in order to enhance their economic empowerment and their chances to find employment.
One of the issues that the project intends to tackle is the lack of awareness among the population of the multidimensional benefits of a green economy.
The awareness-raising campaign will encourage the change makers and the champions of the green transition to promote individual and societal behavioral changes to the population of Tunisia, Lebanon, and Jordan to proactively adapt to climate change and reduce overall vulnerability by increasing local knowledge.
The awareness day was specifically addressed to the SMEs. It has been an important day; many Jordan MSMs participated at the event; some of these have already accomplished a specific training on green business plans, thanks to the GREENSTEP project.
Among the people we meet, we want to mention some of them:
- A young woman, manager of an important textile factory, is leveraging to reduce the wasted raw material.
- An entrepreneur in the drinkable water sector, he is trying to reduce the CO₂ by adopting electrical trucks in the delivery.
- A young woman, owner of a small shop that sells flowers, processes and dries flowers for producing furniture items.
- An entrepreneur that produces and recycles plastic, he is designing new recycled products for public purposes.
- A very focused woman who owns a company that processes unmarketable dates; she transforms these dates into herbal teas and flours, thus avoiding food waste.
We want to thank all of the participants, and we wish they would strongly promote the ideals of the green transition to other SMEs and more widely to their people.
